What you are actually buying
Not a rate card with invented numbers. Every figure below is measured on nakordoni.eu over the last 30 days, and you can preview any placement on the real page before you spend anything. You are not buying one moment at a barrier — you are buying a traveller from the day they start planning, through the crossing itself, and again on the way home.
- 332 685page views / 30 days
- 162 118people / 30 days
- 10border crossings you can target
- 2.1pages read per person — not one glance
- 22%of forecast reads are the return leg
On plan for 399 222 page views and 194 542 people a month over the next 12 months — that is our growth target, not measured traffic. Every other number on this page is measured.
The window is the whole trip, not the barrier
A border crossing is not a moment, it is a week. People read us at home while they decide when to go, on their phone in the queue, and again when they plan the way back. Here is that window split by URL family — measured, over the same 30 days as everything else on this page.
Planning the trip
days to hours before they leave
Country-pair forecast pages — read at home, before the drive · 110 pages measured
At the crossing
in the queue, on mobile
The live queue page for one specific checkpoint · 190 pages measured
Choosing how to cross
while picking car, coach or on foot
Crossing-point hub: every mode for one border point, coaches included · 18 pages measured
Averaged over the window each person reads 2.05 pages here. That is the whole basis for the claim above — we are not modelling a customer journey, we are counting URLs.
Pick the crossing you want
Reach differs enormously between crossings — that is the point of buying a specific one instead of a site-wide banner.
Website · crossing pages
Checkpoint — partner services card
mid-page, directly under Facilities · Text listing (name, category, address, link)
On plan: 25 747 seen / month over the next 12 months — projection, not measured.
€45.00 / month Band A · €1.50 per 1 000 · you pay €2.10 per 1 000 seen and €0.10–€0.35 per click
| Pay per 1 000 on request |
€1.50 ≈ €32.18/mo Billed on impressions the beacon actually counted |
|---|---|
| Pay per contact on request |
€4.00 each ≈ €24.00–€256.00/mo Billed per enquiry that reaches you |
Checkpoint — sponsored banner
page foot, after the content · Image banner up to 728px, or text
On plan: 16 385 seen / month over the next 12 months — projection, not measured.
€25.00 / month Band B · €2.00 per 1 000 · you pay €1.83 per 1 000 seen and €0.15–€0.45 per click
1.0% below what the open display market charges to reach 1 000 people — measured against the cheapest end of that range (€1.85 vs €1.83 here).
| Pay per 1 000 on request |
€2.00 ≈ €27.31/mo Billed on impressions the beacon actually counted |
|---|---|
| Pay per contact on request |
€6.00 each ≈ €18.00–€150.00/mo Billed per enquiry that reaches you |
Crossing-point hub — operator card launching
on the all-modes hub page for the crossing · Text listing (operator, service, link)
On plan: 1 219 seen / month over the next 12 months — projection, not measured.
€9.00 / month Band C · €1.50 per 1 000 · you pay €8.86 per 1 000 seen and €0.45–€1.50 per click
| Pay per 1 000 on request |
€1.50 ≈ €1.52/mo Billed on impressions the beacon actually counted |
|---|---|
| Pay per contact on request |
€4.00 each ≈ €0.00–€12.00/mo Billed per enquiry that reaches you |
Website · developer portal
Developer portal — dashboard banner
top of the signed-in dashboard · Text + call to action
Page views for these pages, own analytics, 30 days. Ask us and we will tell you when it is.
Apps · YakNav (truck navigation)
YakNav — in-trip sponsored card launching
after a route is built, before departure · Card: logo, one line, call to action
On plan: 139 seen / month over the next 12 months — projection, not measured.
€9.00 / month Band C · €2.00 per 1 000 · you pay €77.59 per 1 000 seen and €2.25–€9.00 per click
| Pay per 1 000 on request |
€2.00 ≈ €0.23/mo Billed on impressions the beacon actually counted |
|---|---|
| Pay per contact on request |
€6.00 each ≈ €0.00–€6.00/mo Billed per enquiry that reaches you |
Apps · Kordon Online
Kordon Online — border-arrival card launching
on the queue screen for the chosen crossing · Card: logo, one line, call to action
On plan: 4 781 seen / month over the next 12 months — projection, not measured.
€9.00 / month Band C · €2.00 per 1 000 · you pay €2.26 per 1 000 seen and €0.06–€0.23 per click
| Pay per 1 000 on request |
€2.00 ≈ €7.97/mo Billed on impressions the beacon actually counted |
|---|---|
| Pay per contact on request |
€6.00 each ≈ €12.00–€126.00/mo Billed per enquiry that reaches you |
Apps · Truck Ban Checker
Truck Ban Checker — driver card launching
on the ban/parking result screen · Card: logo, one line, call to action
Not instrumented yet — we will not quote a number we cannot measure. Ask us and we will tell you when it is.
If you run coaches
Bus and coach operators are not an afterthought here: the passenger who is choosing an operator and the traveller who is checking a queue are the same person, on the same pages, on the same day. Two surfaces, and we are explicit about which one has numbers.
Crossing-point hub pages
/{lang}/bcp/… — every mode for one border point, coaches included
This is the page where a traveller decides how to cross — drive, take a coach, or walk it. It links straight into the carrier catalogue.
Carrier catalogue & passenger opinions
/{lang}/bus — operator profiles, routes, reviews
Those are inventory counts, not an audience. Below the reporting threshold of our analytics import — we have no measured figure for it. Your profile is already there and already indexed; if you want to buy reach today, buy it on the hub pages on the left, where we can show you the number.
Operators also ask for the queue feed itself, for dispatchers and drivers — that is the API, not a placement: nakordoni.dev.
What this costs against the open market
We price below the going display rate on purpose. You are not buying more people than the open market can sell you — you are buying the right people, across the whole trip window above, for less than it costs to reach them anywhere else.
| Open display market (reference) | Here | |
|---|---|---|
| Per 1 000 shown | €1.85–€3.20 | €1.50–€2.00 |
| Per click | €0.35–€0.80 | see each slot above |
| Targeting | Interest and keyword guesses | The exact crossing, on both legs of the trip |
| Competition for the slot | Auction against everyone | One partner per placement |
The market-reference figures are typical display and search rates for this region and vertical, not something we measured, and not taken from any one provider. Everything in the “Here” column is derived from our own measured traffic.
How we got these numbers
- Page views and people — our own analytics, rolling 30-day window, not a projection.
- Journey phases and the return leg — the same table, grouped by URL family and by the direction the forecast URL encodes. A count, not a model: we did not infer that somebody came back, we counted the page they read when they did.
- Seen / month — page views for that crossing multiplied by the share of visitors who reach the slot's position. Anchored on the 65% of readers our own on-page measurement shows actually get that far down, adjusted for how far down the page the slot sits.
- Clicks — a band, not a promise. The floor is roughly what an untargeted banner on this same site achieves; a targeted, on-topic listing should beat that, which is why the top of the band is higher. We publish a band rather than a single number because only the floor is something we have actually observed.
- Contacts — clicks multiplied by a 5–15% click-to-enquiry range. Treat it as a planning figure until you have your own data with us.
- Why not cheaper — the space is not idle, so a direct placement has to be worth more to us than leaving it as it is. What makes it worth more to you is the window above: the reader is planning your crossing, standing at it, and coming back through it, and no auction can target that.
Common questions
- How much does a placement cost?
- From EUR 9 to EUR 45 a month, depending on how busy the crossing page is. A service listing is EUR 45 on the busiest crossings, EUR 20 on mid-traffic ones and EUR 9 on quieter ones; a sponsored banner is EUR 40, EUR 25 and EUR 9. Paying yearly costs ten months instead of twelve.
- Where exactly does my placement appear?
- On the border-crossing pages of nakordoni.eu. A service listing is a card — name, category, address and link — placed mid-page, directly under the block describing the crossing itself. A sponsored banner sits at the foot of the content, up to 728 pixels wide, as an image or as text.
- Are the reach figures measured or estimated?
- Measured. Page views come from our own analytics over a rolling 30-day window, for the specific pages a placement appears on. Impressions, clicks and contacts are derived from those views and are given as ranges rather than as one flattering number. Anything that is a projection rather than a count is labelled as a projection on the page.
- Can I pay only for the enquiries I actually receive?
- Yes. Instead of a monthly fee you can pay EUR 4 per contact for a listing and EUR 6 per contact for advertising, charged when an enquiry reaches you rather than on impressions.
- Is a placement exclusive to my business?
- No. The crossing pages also carry third-party display advertising, and more than one partner can be listed on the same crossing. If you need exclusivity on a particular crossing, ask us and we will price it separately.
- Who reads the pages that carry placements?
- People planning a border crossing or already on their way to one, on the page for their own crossing. The readership is overwhelmingly Ukrainian-speaking, with Russian, German and Romanian behind it, and it concentrates heavily on the Ukraine-Poland crossings. The site itself is published in 25 languages.
Want a firm quote?
Tell us the crossing and the slot. We will send measured numbers for it and a price.
Talk to us